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BF&M Limited

BF&M Limited is a publicly traded holding company, headquartered in Bermuda, with a legacy that dates back to 1903. The company’s offerings include residential and commercial property, casualty, group and individual health and life insurance plans, as well as pension and investment solutions to individuals and businesses of all sizes.

FGI collaborated with BF&M on their 2021 annual report. The goal was to not only tell this year’s story, but to also align the AR with other corporate communications that showcase the organization’s brand identity. Starting with the cover, the company’s ampersand – a component of the BF&M name and logo – became the central design element, which carries forward to the inside editorial pages and serves as a link for connecting BF&M to their customers, community and employees. Equal emphasis was given to the ampersand and on location photography to highlight BF&M’s active engagement in what matters to the company.