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Pine Street Inn

Nonprofits everywhere continually seek to strengthen relationships with partners and sponsors, gain wider recognition in the communities they support, surpass past program goals, and raise more money for the crucial work that helps those they serve. While Pine Street Inn has evolved to become the leading and largest resource for homeless men and women in New England, the challenges they face continue to be pressing.

FGI was asked to help PSI create a multi-platform print and digital communications campaign that would advance their ongoing fundraising activities, reach a broader audience, highlight the strong support and commitment of PSI’s employees, volunteers, sponsors and friends, and more effectively convey the important work they do. Using a range of engaging portraits, dynamic colors and fine-tuned messaging for their Corporate Sponsorship Program, our goal was to create a presentation that was better organized and more visually compelling, attractive and persuasive.

In the process of developing our visual ideas, we also created and introduced the slogan “I’m Inn”, which corresponds to the Pine Street Inn name and is a powerful and memorable “call to action” with widespread potential. The comprehensive campaign aligned with the organization’s optimism and dedication to their important and urgent mission.