< All Work

Celanese Corporation

FGI was hired to work with a global strategic advisory firm and Celanese Corporation, a leading Fortune 500 international technology and specialty materials company, on Celanese’s Investor Day Conference in NYC. We were asked to design a series of 21 posters, representing 7 lines of business, and transform product-driven information into a relevant and dynamic presentation that would engage analysts, investors and other conference participants. To this end, we created customized visual icons, bold charts, maps and other informational graphics, as well as a typographic layout that is attractive, eye-catching and easy-to-read.

While each product group was uniquely represented with its own distinctive features, distinguishing business content and financial outlook, one of our primary objectives was to create an overarching corporate presentation unifying all posters under a common banner and visual style, thus portraying the Celanese brand identity and supporting the event goals.