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Pine Street Inn

Summer Inn the City is a yearly fundraising event hosted by our client Pine Street Inn, a New England nonprofit organization that helps homeless individuals move from the streets to a home. Working with PSI on designing promotional materials for the event, FGI developed a unique, dynamic and memorable identity that would brand the event yearly and become an enduring and distinctive mark.

Our starting point was selecting a vibrant and seasonal color palette followed by graphic elements that support continuity, community, optimism and the Boston cityscape. We envisioned the symbol not only on event materials, but also on tee shirts, buttons, signage and other promotional items – increasing PSI’s exposure in the Boston area and surrounding neighborhoods and becoming a fun and lasting association with the Summer Inn the City fundraiser.