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Campbell Soup Company

In one of the more aggressive shareholder battles in recent years, FGI was hired to work with the Campbell Soup Company, one of the most trusted food and beverage manufacturers and recognized brands in the world, to create and design a campaign of print and digital communications that would promote and support Campbell’s corporate position against activist investor Daniel Loeb, of the NY-based hedge fund Third Point, who was advocating for a transformation of Campbell’s board of directors. At the end of a series of successful communications over several months, the outcome was settled between the two parties.

FGI is one of the pre-eminent companies in the field of shareholder and crisis communications, creating literature that is compelling, informative, eye-catching, and speaks loud and clear on behalf of our clients. Through print and digital communications aimed at the retail investor and others, we have partnered with and helped some of the largest companies in the world with proxy materials that support business strategies and encourage shareholder participation in significant and momentous corporate activities.