< All Works

Columbia University Medical Center

FGI was asked by Columbia University Medical Center to help them create an overall visual identity for a lecture and discussion series called DocTalks, which offers CUMC’s target audience access to Columbia’s frontline experts in healthcare and medical research. Working with CUMC through the strategic planning stages, FGI created a brand identity and full suite of communications, including a save the date postcard, invitation and program guide, event graphics and online announcements that supported the program. Capitalizing on the success of DocTalks and this unique brand, a video-driven, responsive website was created and introduced to the development team, so users could find inspiration, hope and meaningful information from the world’s most prestigious and talented doctors. DocTalks is a recurring event – a tribute to its success and value.