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Tara Hill Insurance Services

FGI was engaged to create a corporate identity for Tara Hill Insurance Services, a program administrator with a focus on management and professional liability, launched by insurance industry veteran Ambac Financial Group. After our due diligence exploration of a variety of themes and graphic solutions that relate to the client’s business, ideas, experience, and preferences, the final symbol lockup, chosen from a wide range of options, reflects a modern and strong typographic treatment and an overarching visual and graphic pattern that represents continuity, insurance, and the Hill of Tara, an ancient site in Ireland, located in the town where the Tara CEO’s family originated many years ago.

In addition to the identity, FGI developed an engaging and effective brand package that included visual guidelines, photo styles, a color palette and icon system, templates and tools, so the Tara Hill team could put the brand into action.