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General Motors Company

FGI is considered one of the go-to agencies for helping some of the world’s largest companies create advertising and marketing materials to inform their target audience and encourage shareholder participation in significant corporate activities.

General Motors and activist investor Greenlight Capital Inc. squared off in one of the biggest proxy fights in years. On the table was a shareholder vote between choosing GM’s position and existing board of directors or choosing Greenlight’s proposal and slate of new board candidates. FGI was engaged by the GM project team to create and implement an aggressive media campaign consisting of compelling print and online communications, direct mailings and other literature, aimed at persuading institutional and retail shareholders to support GM.

General Motors emerged from its annual shareholders’ meeting with an overwhelming victory – 90% of the votes were cast in favor of GM’s position. FGI is proud to have been an integral part of the communications team and of the timely, effective work we created for the company.