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University of New Hampshire

The (603) Challenge is a unique, 5-day, annual, online fundraising campaign created by the University of New Hampshire and features area challenges across the university, a host of bonus challenges, matching funds opportunities provided by generous underwriters, and other outlets for philanthropic giving.

While the major outreach is to the school's alumni audience – the challenge is to inspire graduates, parents, faculty, staff, students and friends to make an impactful gift to their favorite area of the university, to ensure that future generations of students will have the same opportunities to grow and excel as past students.

FGI collaborated with the development team to create the tagline “Ready. Set. Give.”, the visual identity and color palette, save the date postcards, an all-inclusive website that was “live” throughout the challenge, as well as a university-wide social media campaign that included Facebook, Instagram, Linkedin, etc., using the hashtag #UNH603. Our design solutions for the (603) Challenge were dynamic, engaging, encouraging, well-organized, and helped UNH to set new records and achieve the most successful challenge in its history.