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Take-Two Interactive Software, Inc.

FGI has worked with Take-Two Interactive Software for many years. We’ve partnered with them on their annual reports and other communications on an ongoing basis. Based on our insight and long-term relationship with the company, we presented Take-Two with an idea about repurposing the company’s identity in a way that would refresh the brand and advance the company’s global outreach and marketing of T2’s Rockstar and 2K labels. Our solution – simple yet dynamic – combined the existing logo with T2’s renowned game characters and video superstars, giving new meaning to the brand image and providing a broader application of the identity.

The idea was not to replace the brand identity, but to enhance its usefulness, strengthen its versatility in the marketplace, and showcase T2’s creativity and its iconic and enduring video game characters.